21IC Media Guide

21ic forums constitute an important part of the 21ic community and over 180,000 engineers are engaged in community discussion and collaboration every month. 21ic forums are able to provide interative functions with brand new user center, bringing better user experience for engineers.

21ic forum is a discussion platform for electronic products and technologies. There are more than 61 forums in 21ic, covering the latest technologies and the most popular applications, and some forums are sponsored by companies. For these forums, the sponsors can provide technical support and promote products and technologies to engineers directly.

Discussion platform for sponsors’ products and technologies.
Effective marketing tool to build up your brands among Chinese electronic engineers.
Provide technical support and promote products and technologies to engineers.
Only products and technologies of the sponsor to be discussed within a sponsored Forum.

Benefits
Success factors for Sponsored forums moderator
Traffic
Sample
Material check list
Promotions

Benefits

Broader marketing reach
Access to industry information and trend
Discuss with customers or potential customers directly
Understand the customers’requirements
Provide technical support for the customers

Success factors for Sponsored forums moderator

Actively engaged in the forum discussion
Be polite and respectful in your interactions with users
Responding to criticism constructively
Do not use your forum to sell anything but get engineers excited about your products
To build continuity and commitment among users, in turn lead to trust and collaboration.

Traffic

Average monthly posts: 40,000
Average monthly PV: 3,000,000
Average monthly visits: 900,000
Average monthly unique visitor: 550,000

Sample

Material check list

Forum name
Introduction of the forum
There is at least one moderator responsible for answering questions and management
If the classification of themes is required, specific category may be defined so that users can determine the theme based on the category when posting on the Forum.
Two banners can be placed on the top and the bottom of the forum page.
A logo can be placed at the top left of the forum page.
A logo having standard size should be provided to be displayed on 21ic homepage and the entrance of the sponsored Forum on the community homepage.

Promotions