移动联通定制手机参与销售 运营商主导市场
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中国移动和中国联通已经通过定制手机参与销售，并且各自成立了专门的公司参与渠道的竞争。以中国联通为例，联通华盛控制了三分之一以上的C网手机采购，联通已经成为中国最大的CDMA手机代理商。2006年，联通预计采购300万部C网手机，采购金额超过30亿元人民币。
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运营商大规模定制手机，直接影响了产业链各环节的竞争状态，诺基亚、摩托罗拉等大厂非常重视参与中国移动的手机定制，而海信、中兴、宇龙等国内厂商，也通过参与联通手机定制占有了稳定的市场份额。
从发展趋势看，未来中国移动和中国联通将更多的介入手机销售领域，除了推广新业务以外，更重要的是加强通信运营商在整个产业链中的地位，加强和最终用户的联系，应对未来新进运营商的冲击。而伴随着3G牌照的发放，新进移动运营商面临着迅速发展用户的压力，将采取类似中国联通C网初期的策略，通过终端补贴甚至入网送手机等优惠手段来发展用户。中国的移动运营商在未来的几年中将会更深入的介入手机销售中，将成为手机销售的重要力量。
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