Digitimes：面板制造商降低平板电脑面板定价
时间：2013-12-19 08:53:00
手机看文章
扫描二维码
随时随地手机看文章
[导读]7月9日消息，根据市场观察家表示，面板制造商将继续面临来自系统供应商的压力。他们计划降低平板电脑的面板定价以缓解压力，可能会在2013年生产混合体面板。
目前，一些品牌平板电脑的售价为129美元，而山寨平板的
7月9日消息，根据市场观察家表示，面板制造商将继续面临来自系统供应商的压力。他们计划降低平板电脑的面板定价以缓解压力，可能会在2013年生产混合体面板。
目前，一些品牌平板电脑的售价为129美元，而山寨平板的售价却已低至49美元。厂商认为，随着更多的厂商以低价战略进军平板市场，除了增值功能外，人们更多关注的是产品的定价。
观察家认为，虽然2013年平板电脑出货量预计将同比增长至2.4-2.5亿台，但面板制造商为了揽得订单，不得不降低其产品定价，这也意味着，这些制造商获得的利润不会因为出货量的增长而上升。
面板厂商观察到显示器和电脑应用的出货量也很有限，但智能手机面板的出货量可能会弥补公司的利润。
观察家表示，供应商正在寻找更多的方式来降低触控模组的成本，目前该模块约占30-40%的平板材料成本。(元器件交易网郭路平 译)
外文：
Panel makers see increased pressure to drop tablet panel pricing
Sammi Huang, Taipei; Alex Wolfgram, DIGITIMES [Monday 8 July 2013]
Panel makers are continuing to face pressure from system ven
dors to reduce pricing for tablet panels, which is likely to produce mixed results for the panel makers in 2013, according to market observers.
The observers said that upstream component makers such as panel makers are seeing pressure from downstream vendors to reduce pricing as a means for the vendors to compete more in the market.
Currently, some brand tablets are now priced at US$129 while white-box units have dropped to as low as US$49. The vendors believe that aside from value-added features, pricing has become more of a concern as more players continue to enter the tablet market with low-cost solutions.
While tablet shipments are expected to increase on year to around 240-250 million units in 2013 according to some estimations, panel makers are having to push down pricing for their products in order to land orders, which means that they will not necessarily report increased profits as a result of increased shipments in 2013, the observers believe.
The panel makers are also seeing limited shipments for monitor and PC applications, but may be able to make up for limited profits in those segments through smartphone pane shipments, the observers added.
The observers also said that vendors are looking for more ways to decrease touch module costs, as they currently make up about 30-40% of tablet material costs.
目前，一些品牌平板电脑的售价为129美元，而山寨平板的售价却已低至49美元。厂商认为，随着更多的厂商以低价战略进军平板市场，除了增值功能外，人们更多关注的是产品的定价。
观察家认为，虽然2013年平板电脑出货量预计将同比增长至2.4-2.5亿台，但面板制造商为了揽得订单，不得不降低其产品定价，这也意味着，这些制造商获得的利润不会因为出货量的增长而上升。
面板厂商观察到显示器和电脑应用的出货量也很有限，但智能手机面板的出货量可能会弥补公司的利润。
观察家表示，供应商正在寻找更多的方式来降低触控模组的成本，目前该模块约占30-40%的平板材料成本。(元器件交易网郭路平 译)
外文：
Panel makers see increased pressure to drop tablet panel pricing
Sammi Huang, Taipei; Alex Wolfgram, DIGITIMES [Monday 8 July 2013]
Panel makers are continuing to face pressure from system ven
dors to reduce pricing for tablet panels, which is likely to produce mixed results for the panel makers in 2013, according to market observers.
The observers said that upstream component makers such as panel makers are seeing pressure from downstream vendors to reduce pricing as a means for the vendors to compete more in the market.
Currently, some brand tablets are now priced at US$129 while white-box units have dropped to as low as US$49. The vendors believe that aside from value-added features, pricing has become more of a concern as more players continue to enter the tablet market with low-cost solutions.
While tablet shipments are expected to increase on year to around 240-250 million units in 2013 according to some estimations, panel makers are having to push down pricing for their products in order to land orders, which means that they will not necessarily report increased profits as a result of increased shipments in 2013, the observers believe.
The panel makers are also seeing limited shipments for monitor and PC applications, but may be able to make up for limited profits in those segments through smartphone pane shipments, the observers added.
The observers also said that vendors are looking for more ways to decrease touch module costs, as they currently make up about 30-40% of tablet material costs.
下载文档
